Our company's target market is focused towards GEN - Z. Typically between the ages 10-25 years old, VE students and students who attend trade shows. We provide many gender neutral styles. As fellow students we are aware of many students' interests so we seek to fill the needs of our customers by providing them with the latest fashion. Our business is located in the middle of Chelsea, Manhattan so we are concentrated in the city of New York.  However we’re  highly engaged with social media and online trends and influencers to assure we provide our customers new innovative pieces. Our generation shops heavily online, so we also will have an online store and a social media account to build up potential customers. Gen Z values inclusivity, diversity and sustainability, & often prefer brands that are socially responsible and transparent, with that being said

we hope to provide just that.